design, marketing strategy, & creative direction

I love helping small businesses, nonprofits, and individuals achieve their creative goals. By using the power of narrative storytelling, imaginative customer relations, and creative media, I feel confident that we can reach new goals and build audience retention for your next project or event.

All photographic work has been produced by me, unless otherwise noted.

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LeAnna Eden

Artist, LeAnna Eden | Charlotte, NC

LeAnna Eden is a brilliant musician, songwriter, and visionary. When we met, she had almost given up on parts of her vision. She'd spent so long building a sense of community only to face setback after setback in regards to creative work. One thing she did not give up on was her music.

Thus, I was inspired. After my first time listening to her live, I knew that I wanted to support her vision, no matter what. Immediately, we began the work of strategizing a campaign. Our tasks included brightening up her social media with color, honesty, and truth; scheduling Spring and Summer tours that would expose her work to new audiences; and employing a captivating release strategy that would reignite her listeners and encourage them to continue tuning in to her heart-capturing stories.

Our work together can be found on her website: www.leannaeden.com.

 

BLA/ALT Music Festival | Charlotte, NC

The BLA/ALT Music Festival was a dream client. It's the creative baby of LeAnna Eden, artist and songwriter based in Charlotte, NC. From the first consultation until the launch of the website, I've had such a blast planning and dream with this sweet team.

This year, I'll be working closely alongside them as a creative director and producer to help bring this community together for the sake of good music. We'll be raising funds, expanding lineup, and transitioning to a new location. It'll be a blast.

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The Carpetbag Theatre, Inc.

the carpetbag theatre, inc. | Knoxville, TN

When I was invited to join the Carpetbag Theatre team as the Marketing Director, I was ecstatic. Yet, I knew I had my work cut out for me. The ensemble theatre company had been establishing an artistic legacy around the world for almost 50 years. It was a surprise to me that for all of those years, their advocation for their state-of-the-art projects, productions, and community work had been self-managed. I was happy to step in.

It was so exciting, because I felt that not only had I stumbled across a beautiful family committed to making art together, I had also stumbled across a history mine. I learned so much stepping into this role. I feel so thankful to have gotten to perpetuate and reimagine the aesthetic beauty of Carpetbag's vision through marketing/pr, design, and photography. I cannot wait to see what's next for this team.

 

the fifth woman | Knoxville, TN

In so many ways, I cut my teeth as a Creative Director with the 5th Woman. When I joined the team as a cast member in 2015, we were in dire need of a few aesthetic uplifts and branding. I had the skillset and the passion to see it through, so I got to work . Together, we rebranded, built a website, designed a proposition, and established a social media presence that was inspiring and impactful. Since, they have gone on to perform at places such as Bonnaroo. What a beautiful 2 years of learning alongside of this team! They were one of my first official clients. I couldn't have asked for a better beginning.

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On Becoming Gold

hand-crafted book, on becoming gold. | Knoxville, TN

On Becoming Gold was a passion project I began writing in 2015. I never anticipated the amount of detail, late nights, tears and joy I would experience from handcrafting this sweet collection of poems. Every page of the first print was hand cut and collated by myself at the Striped Light, a letterpress studio. Within 2 months of finishing, I was able to sell out of every copy. This book stretched me as a creative director. It taught me the beauty, forgiveness, and hope that can be found in putting your heart into a project and making it fun.

 

artist + facillitator, seed lynn | Chicago, IL

Seed Lynn is a brilliantly talented photographer and facilitator. From Chicago to South Africa, I've watched him grow in his ability to share his work with the online world. We worked together to establish a solid presence on Instagram, book new clients, and create a website that feels inspiring.

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branding + misc. projects